Free stuff from Victoria’s Secret is always welcome. While the store is primarily used by women today, it was actually started by a man who felt embarrassed purchasing lingerie for his wife in the awkward department store environment.

In effect, stores were designed for men with wood paneled walls and a helpful staff. Women’s underwear was typically framed on the wall, and men would make their selection and estimate the size. The stock was then pulled from the back of the store so that a purchase could be made. After 5 years on operation, the company was purchased by The Limited.

The Limited kept the personalized image of Victoria’s Secret intact. Victoria’s Secret was rapidly expanded into the U.S. malls throughout the 1980s. The company was able to vend a widened range of products such as shoes, evening wear, and perfumes among others with its mail catalog issued eight times annually.

Today, there are 1,000 Victoria’s Secret lingerie stores and 100 Victoria’s Secret beauty stores in the United States. These stores are located mostly in US malls.

A pretty interesting history. It’s no doubt the store provides a more comfortable environment for men while purchasing lingerie. I’ve bought my wife lingerie in the store before and it’s a good experience. However, it’s mostly populated by women shoppers today.

Official Site